How to Analyze Blog Traffic with Free Tools (Blogger Stats + Google Analytics)

 Turn Numbers Into Growth Strategies Without Spending a Cent

You started your blog.
You posted great content.
But... how do you know if it's actually working?

If you want to grow your blog and make money, you need to analyze your blog traffic—and the good news is, you can do it completely free.

Today, I’ll show you exactly how to use Blogger’s built-in stats and Google Analytics to understand your audience, boost your traffic, and make smarter content decisions.

🔍 Why Traffic Analysis Matters for Bloggers

Here’s the deal:
✅ Traffic tells you what’s working (and what’s not)
✅ It shows you what your audience actually wants
✅ It helps you find the best topics to write about
✅ More traffic = more ad income, affiliate sales, and brand deals

Ignoring your blog analytics is like driving with your eyes closed.
Let’s fix that!

📈 Step 1: Start with Blogger’s Built-In Stats

Blogger has a simple, beginner-friendly stats dashboard you can access right inside your account.

How to Check:

  • Go to your Blogger Dashboard

  • Click on "Stats"

Here’s what you’ll see:

Key Metrics to Watch:

  • Pageviews: Total visits to your blog or specific posts

  • Traffic Sources: Where your visitors came from (Google, Pinterest, etc.)

  • Audience: Which countries your readers are from

  • Top Posts: Your most popular articles

🧠 Pro Tip:
Check which posts are getting the most traffic and create more content related to those topics.

🛠 Step 2: Set Up Google Analytics (Free and Powerful)

Blogger stats are good for a quick view, but Google Analytics gives you much deeper insights.

How to Set Up:

  1. Go to Google Analytics and create a free account.

  2. Set up a new property for your blog.

  3. Copy the Tracking ID or Measurement ID.

  4. In Blogger, go to Settings → Google Analytics Property and paste the ID.

🎯 Done! Now you’re tracking your visitors in detail.

📊 Step 3: Key Google Analytics Metrics to Watch

Inside Google Analytics, focus on these areas:

1. Users & Sessions

  • Users = Unique people who visited

  • Sessions = Total visits (some people visit more than once)

👉 Helps you see your growth over time.

2. Traffic Sources

  • Organic Search (Google, Bing)

  • Social (Pinterest, Instagram, Facebook)

  • Direct (typed your blog URL)

👉 Shows where your marketing efforts are working best.

3. Top Landing Pages

Which blog posts bring in the most traffic?

👉 Find them, optimize them (add internal links, affiliate links, or opt-ins), and create related posts.

4. Bounce Rate

How many people leave after viewing only one page.

👉 Lower is better. If your bounce rate is high, check if your blog post:

  • Loads slowly

  • Lacks clear next steps

  • Doesn’t match search intent

5. Audience Insights

  • Country

  • Age

  • Device (Mobile/Desktop)

👉 Helps you adjust your content style and posting time.

📈 Step 4: Analyze and Take Action

Analytics are useless unless you act on them.
Here’s a simple 3-step system:

CheckDecideAct
Which posts get traffic?Create related postsBoost SEO, add CTAs
Which sources drive traffic?Focus your marketing therePost more on that platform
Where do visitors drop off?Improve that pageAdd stronger hooks, CTAs

Set a reminder to review your analytics once a week for 15 minutes.

📚 Bonus: Free Tools to Visualize Data Easily

  • Google Data Studio (connects to Analytics, free templates available)

  • Microsoft Clarity (free heatmaps + session recordings)

  • Ubersuggest (free SEO insights for your blog traffic)

✅ Final Thoughts

You don't need expensive tools to understand your blog audience.
With just Blogger Stats + Google Analytics, you can:

  • Find out what your audience loves

  • Write smarter posts that get more views

  • Monetize faster through ads, affiliates, and products

The more you know your readers, the faster you can grow.

Start checking your blog stats this week—you might be surprised at what you learn!

🎁 Want a Free Blog Analytics Checklist?

Get my free download: "Weekly Blog Analytics Review Template"
👉 Drop your email [here] and get started!

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